Yujin Lee Graphic Designer
Creatively seeking to build meaningful experiences through imaginative and subtly unexpected elements. 

Education | University of Southern California, BFA Design 
+ Consumer Behavior Marketing, Dec 2025
Email | hannahyuj@gmail.com
Instagram | @2.ujean
00 ALABASTER

Alabaster’s vision is for all of humanity to experience God as beautiful, striving to make products that help bring forth beauty in the world.

Read moreLayout Design
Print Design
Social Media



01 GOYU ATELIER 

Color analyst in Downtown LA seeks to assess her clients’ personal colors to achieve greater confidence and efficiency in their everyday lives. With social media being the primary marketing device, digital content was produced and developed to promote awareness and engagement. 

Read moreBrand Identity
Graphic Design
Photo/Video
Print/Digital
Social Media



02 SHILOH STUDIO

Senior thesis project turned into small business brand. Curated goods brand specializing in small items that remind one of simplicity and joy.

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Graphic Design
Photo/Video
Print/Digital
Social Media


03 ZIMEGO 

The lifestyle and apparel brand, ZIMEGO, is a small business operating on e-commerce channels and depending on digital marketing.

Read moreBrand Identity
Graphic Design
Photo/Video
Print/Digital
Social Media




02 SEND ME COFFEE 

The coffee pop-up, Send Me Coffee, was started by a group of college students at USC under KCM (Kristos Campus Missions). With the purpose of fundraising for students to go on short term summer mission trips, Send Me Coffee was created by students, for students.  

Read moreBrand Identity
Graphic Design
Photo/Video
Print/Digital
Social Media




03 PALM + PEN 

Concept ideation for an art collective in Palm Springs, CA. As part of a new prospective town in the area, Palm + Pen will be stationery and plant shop, surrounded by other creative businesses and services.  

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Graphic Design
Print/Digital




04 ENG/KOR  

Handmade publication book featuring chain stitched binding with waxed thread. Concept and imagery was first established, followed by layout design and execution of building the physical book.  

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Photo
Book Binding




05 NATURE CREATED BY DESIGN

The international art and design exhibition, “Nature Created by Design” is held at alternating locations annually. In the next year, the event was planned to take place at USC’s MFA school in Downtown LA.  

Read moreBrand Identity
Graphic Design
Presentation Layout





06 PHOSPHOR MAG

Independent print and digital publication, “Phosphor Magazine” celebrates the diverse voices of the current generation. 

Read moreLayout
Graphic Design
Illustration




07 HARU CAKE PLAYING CARDS

Many young cafe lovers resonate with Haru Cake, a bakery cafe based in Koreatown, LA for their Pinterest-worthy drinks and desserts. These playing cards have been designed to function as an extension of the brand, showcasing and informing their specialty cake menu items.   

Read moreBrand Design
Graphic Design
Packaging Print





08 NEWJEANS X MCDONALD’S

With NewJeans rapidly gaining popularity in the U.S., a limited-time collaboration taps directly into collectible experience of the McDonald’s Happy Meal, generating heightened anticipation and engagement among their fan base.

Read moreBrand Design
Graphic Design
Packaging Print




Last updated: August 2026