Yujin Lee Strategic Designer
Creatively seeking to build meaningful experiences through imaginative and subtly unexpected elements. 

Education | University of Southern California, BFA Design + Consumer Behavior Marketing, Dec 2025
Email | yhlee@usc.edu
Instagram | @yujin___work
01 SHILOH STUDIO

A female-focused curated goods brand celebrating moving through life with gentleness and curiosity. Uses imagery to communicate finding connections to the gentle and small joys in life.

Read moreBrand Identity
Graphic Design
Photo/Video
Print/Digital
Social Media



02 ZIMEGO 

The lifestyle and apparel brand, ZIMEGO, is a small business operating on e-commerce channels and depending on digital marketing.

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Graphic Design
Photo/Video
Print/Digital
Social Media




03 SEND ME COFFEE 

The coffee pop-up, Send Me Coffee, was started by a group of college students at USC under KCM (Kristos Campus Missions). With the purpose of fundraising for students to go on short term summer mission trips, Send Me Coffee was created by students, for students.  

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Graphic Design
Photo/Video
Print/Digital
Social Media




04 PALM + PEN 

Concept ideation for an art collective in Palm Springs, CA. As part of a new prospective town in the area, Palm + Pen will be stationery and plant shop, surrounded by other creative businesses and services.  

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Graphic Design
Print/Digital




05 ENG/KOR  

Handmade publication book featuring chain stitched binding with waxed thread. Concept and imagery was first established, followed by layout design and execution of building the physical book.  

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Photo
Book Binding




06 NATURE CREATED BY DESIGN

The international art and design exhibition, “Nature Created by Design” is held at alternating locations annually. In the next year, the event was planned to take place at USC’s MFA school in Downtown LA.  

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Graphic Design
Presentation Layout





07 PHOSPHOR MAG

Independent print and digital publication, “Phosphor Magazine” celebrates the diverse voices of the current generation. 

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Graphic Design
Illustration




08 HARU CAKE PLAYING CARDS

Many young cafe lovers resonate with Haru Cake, a bakery cafe based in Koreatown, LA for their Pinterest-worthy drinks and desserts. These playing cards have been designed to function as an extension of the brand, showcasing and informing their specialty cake menu items.   

Read moreBrand Design
Graphic Design
Packaging Print




Last updated: Dec. 5 2025