Yujin Lee Strategic Designer
Creatively seeking to build meaningful experiences through imaginative and subtly unexpected elements. 

Education | University of Southern California, BFA Design + Consumer Behavior Marketing, Dec 2025
Email | yhlee@usc.edu
Instagram | @yujin___work

06 NATURE CREATED BY DESIGN

EVENT BRAND IDENTITY

EVENT IDEATION + BRANDING
SPRING 2024The international art and design exhibition, “Nature Created by Design” is held at alternating locations annually. In the next year, the event was planned to take place at USC’s MFA school in Downtown LA. 

In preparation for this major three day event, branding elements have been created to support the visual identity and create a memorable experience for the students who would travel to the location, gather inspiration, and network with peers around the world. This year’s theme was ‘Gaia’, in reference to the goddess of nature in Greek mythology. 

Logomark for ‘GAIA’, is founded on a circular rhythm, based on the backstory of the Greek goddess of earth. The cricular form of earth–as well as desired order and symmetry–is reflected in the mark.


With thorough research and planning, an event outline was created and presented through carefully designed slides. The presentation consisted of ample slides and consistent layout to visually convey the various ideas for the event.

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Last updated: Dec. 5 2025