Yujin Lee Strategic Designer
Creatively seeking to build meaningful experiences through imaginative and subtly unexpected elements. 

Education | University of Southern California, BFA Design + Consumer Behavior Marketing, Dec 2025
Email | yhlee@usc.edu
Instagram | @yujin___work

02 ZIMEGO

BRAND IDENTITY

 
BRAND DESIGN
100124 - PRESENTThe lifestyle and apparel brand, ZIMEGO, is a bag and apparel brand operating on e-commerce channels like Amazon and Shopify. 

Founded by a Korean American owner, the brand incorporates its traces of Seoul and LA.

Beginning with a rebrand and the brand director’s desire to target younger consumers, a visual language of monotone, metal hardware, and natural elements was created. These characteristics have been extracted from the products itself, which feature metallic hardware and black nylon fabrics. 



Scope of work consists of logo redesign, graphic design, and photo/video. 


Stills from a video shoot done in Seoul, South Korea. Content was shot independently, followed by layering of title design and logo. 

Bestselling items like ‘The Cargo Pack’ were given title assets to promote its significance and establish their own identities. Hues of grays were paired with outdoor sequences of nature to create balance between utility and calm. The brand message entails finding consistent balance between work and rest.


Additional application of title design, ‘The Cargo Pack’ (social media assets).


Instagram socials for brand account – Static, carousels, landscape videos, and IG reels. All image and video content was shot and developed in LA and Seoul. 

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Last updated: Dec. 5 2025