Yujin Lee Strategic Designer
Creatively seeking to build meaningful experiences through imaginative and subtly unexpected elements. 

Education | University of Southern California, BFA Design + Consumer Behavior Marketing, Dec 2025
Email | yhlee@usc.edu
Instagram | @yujin___work

01 SHILOH STUDIO

BRAND

BRAND IDEATION, DEVELOPMENT
WINTER 2025 - PRESENTShiloh Studio is a curated goods brand that celebrates moving through life with gentleness and curiosity. Our mission is to help our audience find connections to the gentle and small joys in life–to live authentically, as one’s true self.

A space of creativity and calm for those seeking peace and rest. 


The brand’s visual language is shaped by Korean and Japanese fashion influences, elevated neutrals and washed whites, nature and greenery, nostalgic tech, comforting childhood snacks, and storytelling elements drawn from Korean cinema and dramas. 


One group of products showcased through the brand is a line of bags, from the sister brand ‘ZIMEGO’. Made of 100% nylon verstaile fabrics, the bags have been placed in restful scenarios like nature and in a home. 

Digital content for web and socials. Imagery plays on nostalgia and girlhood, with integrations of food and imagination.


Reimagined product photos for e-commerce site features the bags alongside branded Shiloh Studio imagery. 


As an e-commerce brand, Shiloh Studio is dependent on digital marketing and visual communication strategies. To that end, the visual direction of the brand consists of messaging that focuses on slow living, humility, and nature – with natural elements and a mood that exudes peacefulness, away from the fast pace of the world.
@shiloh.studio_

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Last updated: Dec. 5 2025